Celebrate Thanks-for-Giving Week
Every December, dental offices across the country are inundated with “Happy Holidays” cards. It’s almost expected, and the sentiment easily gets lost in the efficiency and hustle of the season. In an attempt to cover ALL the religious holidays in one card – you end up not really communicating to any of them. One office held a contest each year for the card they received that was completely “untouched by human hands” in an effort to send a lot of cards in as little time as possible. The award was given to the gaudiest card with pre-printed address labels (both return and recipient) and stamped “from the office of …” on the inside. Not much thought involved … and seemingly even less emotion.
Why not give this *tradition* a bit of a turn to not only express a genuine feeling of thanks and also improve the chances of your cards even getting noticed by the recipients. What if you sent Thanks-for-Giving sentiments instead?
Stop and think for a minute. Multiple businesses (and people) contribute to your being able to serve your patients at the highest level. What if this time you focused on your venders and your referral partners (your dental specialties or your general dentists)? And not waiting to join the flood of cheesecakes that arrive in dental offices in December … but a sincere show of thanks to those that make your dental practice and brand look fantastic. Your thoughts and considerations would stand out and not get lost in the flood if they heard from you in November instead of December when everyone else “sends their tokens of appreciation”.
Your venders and your referral sources are the silent partners that make your dental practice machinery (your process, your brand) run like a high-performance engine. They might never grasp the attention of your dental patient, but they influence your every move. Here are two important pieces to be sure to include when you say thank you to those who support you in the chaotic 2020.
First, be sure to say Thank You! Those are simple words, but so appreciated and so important to articulate. Your mom was right. Say thank you to people!
Second, be sure to involve a personal touch. How can you make your message of appreciation touch heart strings and make someone glow warm inside? Each dentist, each dental practice has a different voice, a different vibe, a different gait. What personal touch can you add to the message to make it yours alone? What emotional connection can you make with the actual people who make you look so good?
And in that same voice, those of us here at Dental Equipment Specialists, say thank you to you, our favorite customers. Thank you for making Thanks-for-giving possible in this most unusual year of 2020.